COVID-19

4-5-20

With the outbreak of the Corona Virus and most everything being shutdown or limited in-person interaction, it has never been more important to have a social media presence than now.

If you do not have any social media accounts for your brand or business, there is no time like the present. I would suggest doing some self-investigation and figure out what kind of audience you attract and have influence with. Take that information and figure out what social media platforms those people are using and create yourself an account on the appropriate sites.

If you do have social media accounts, but haven’t been utilizing them to their full potential, now is the time to update and get to work on growing your following/audience. Make sure you are posting on each site at least once a day. If you are using twitter you can up that too about 5-10 times a day due to its fast paced and post algorithms. With these posts, make sure you understand your audience for each platform and tailoring your message and post to attract the most interactions. This way you will, eventually, gain new followers and gain more brand awareness in the process, therefore boosting your business and/or influence.

Finally, if you have been doing all these things, congratulations! You are officially ahead of the curve and prepared as best as you can be in these unprecedented times. With locations being close and limited personal interaction, a social media presence is now more important than ever. You need to build an online persona to be able to maintain your customer’s loyality and continue to build your brand/business, regardless of your current size and standing.

I hope you are all staying safe, inside, and healthy.

As always, if you have any suggestions for blog ideas, questions, or want to collaborate, feel free to contact me any way necessary!

Thanks,

Jay

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