4-26-20
Entertainment
Entertainment covers a wide variety of fields from movies, tv shows, music, etc. Each one has a specific use for social media and it is best for them to figure out what works best for their brand. Whether they are trying to focus more on brand awareness or creating hype for an upcoming event, social media should be one of their main focuses as it can be free publicity depend on following. If your following is small at the moment, most (if not all) social media platforms have ways to boost your posting(s) for a price which can reach a large number of people. Social Media is also a great way to find ambassadors for your brand and to gain followers through them. For a more in-depth look at how social media can be used in the entertainment field check out this link.
Sports
Sports is basically a subset of entertainment, however, it is such a big one that it is usually separate from the entertainment category all together. Social Media is a great way for sports networks and teams to figure out new recruits, live stream events, and even figure out the public standing on specific teams. Sports is a big platform for athletes and coaches, make sure you are keeping a level-head and concentration when dealing with people even you are a fan of. For tips on how to use social media for your sports campaign, click on this link.
Crisis Communication
Crisis Communication is important for any brand. You never know when something is going to gain traction for the wrong reasons and negatively affect you. You should always have a plan and a dedicated team to handle these situations if and when they popup out of nowhere. It is better to be prepared and focused rather than being caught off guard and not having any solutions. Also, in these situations, it is better to be transparent and apologetic for anything the public deems negative. For a better understanding of the use of Social Media in a Crisis situation, click here.
Journalism
Journalism is nothing new. However, using Social Media for Journalists is somewhat. Journalists are now using Social Media to find new stories faster, along with being able to post about it faster as well. They also have a chance to gain more followers and appreciation for their work because their name is more front and center. Also, it is an easy way for followers to find their work in one place as well if they are a fan. For more information on why Journalists should be using Social Media check this out.
Jay Breeze Music 